Account Manager/ Account Executive


Basically, the task of the Account Manager / Account Executive (AM / AE) ensures that the advertisements of the clients can be optimized for impressions, so that the goats get.  If the client is engaged in the food industry and has a goal for branding that will impact on the number of requests for goods, then ... the solution provided by AM is that the advertisement can reach almost all of its data base, etc.  Depending on the industry and the goal.  Because this data base is always added without checking, whether the data base is active or precisely passive, so that it will affect quantitative and unfortunate will be inversely proportional to qualitative.  So it does not guarantee, whether or not a lot of data base that will be reached later will provide the best quality especially in accordance with expectations.  Not necessarily, ferguso ~



But if people who benchmark in the formula "usually" do rely more on a data base, it is more likely to be reached.  Even if there isn't a lot that reaches 99%, what else is a little?


 The next task is as a partner / consultant, because most clients when contacted by AM are not always the people who need these facilities, so from AM took the initiative to help plan advertising needs.  Back again to the industry what and what is its purpose.  If the company is looking for candidates to fill vacant positions, it can be used as a temporary data base, while waiting for the transfer of employees.  Either because of restructuring for efficiency so as to cut employees who feel less productive, or other reasons such as moving to another company (applying for resign), getting married, etc.





Then served as an account management.  Existing clients are contacted again in order to maintain the relationship so as not to be broken and if ever broken as much as possible to find out what obstacles and how to get the client to return.  If it is already fixed to close the account, then the way to keep up balance with the number of the data base or even add, then create a new account for the latest clients, which of course has different benefits from clients in the non-newbie category.


 Because these products may still be considered ordinary, so there is such a thing as education or guidance so that clients understand the product, its purpose, to the technical use of the product.


 In some start-up companies, AM assignments can double as lead generation, telemarketing, customer service, even desk collection.  And the equipment used is still standard which includes computers and data bases and internet networks and home telephones.  If possible use a private telephone.


 However, if the company has enough funds (cash, debt, profit), they will improve again by dividing their divisions / departments to make it more structured and easy in regulation and operational work.  And the equipment can be replaced.  However, if the equipment is too expensive, it can be diverted by making rewards to achievers who have reached the target set by the company.  This can trigger the enthusiasm of other employees in achieving company targets.



 Author: Dewi Purwati

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